Sales Consulting & Coaching

A Story

What is the most important aspect of sales? Always having a plan, goals and a direction! Without a roadmap you can easily lose your way…there are too many distractions!

This became obvious to me on my first hiking trip in Yellowstone Park, Wyoming. I was excited, ready to get going and prepared…or at least I thought! Heading out into the western wilderness is a little different than I imagined. There were more possibilities for wildlife encounters…the Great Grizzly, the Grey Wolf, and not to forget the very large American Bison!

One could be so easily distracted by trying to catch a glimpse of the Bald Eagle, that the trail splits could become dangerous when trying to find your way back. It’s also a bit more harrowing when you see a sign posted warning that Grizzlies have made this trail their home!

And by the way…which way do we head now? I thought we came down this trail before?

As time went by and the evening settled in- it became clear that a few important elements of planning were overlooked on our first big hike! A good map, a compass, flashlight and a cylinder of Bear spray! We made it out okay, but not without a few scares, many wrong turns and potentially a dangerous night alone in the mountains!

The Lesson

A grim reminder of what it is like to lose one’s way! The consequences are not always so serious when we get off track a day or two a week…but when adding up the lost time, it is enormous and has a significant impact on our pipeline, revenues and results!

So how are you planning your days? What next steps will you take to make sure that you are on the right path and heading in the right direction…toward your goals?

The Trail Map!

Kathy Bearden has excelled in her career by setting the course and motivating her sales teams to achieve their goals through planning, action and results! She has blazed trails and relationships with fortune 500 organizations located throughout the United States. Her success in business development has greatly been due to having the right people in the right place doing the right thing as planned. Kathy’s experience in developing and implementing a successful sales strategy and plan include:

New Business Development

Building Sales Team Excellence

Sales Communications & Messaging

Sales Planning

Territory Planning, Implementation and Management

Goal Development and Planning

Incentive Design and Development

Target Account Strategy

Organic Growth Strategy

C-Level Relationship Strategy

Partnership/Alliance Marketing

Myers-Briggs Qualified – Understanding Style Differences: You and Your Client/Customer

Navigate the Terrain

So what direction are you heading? Which path are you taking? By focusing your team in the same direction, providing them with the right tools, planning a way to navigate the terrain and celebrating the successful expeditions…you will develop a motivated and energized group that knows where they are heading and how they will get there!

To blaze new trails, map a course or just polish up your compass, please give us a call!

Meet Kathy Bearden

Kathy Bearden